The loneliest number is ZERO.
That's how many people came to my tour today!
Now, I've been expecting this...who wouldn't? It'd be silly to expect lots of people every time. But, one person would be nice right?
But this is what I'm doing and this is precisely why I wanted to start with the Pedway Tour. My tour for spring is going to be AWESOME and I didn't want to waste time with the learning curve for that. So the Pedway Tours more than anything, are an experiment in marketing.
I read all my guys, my Godins and Guillebeaus, I know my business is not going to leap off the ground with no hard work or learning involved. I realize that I have to learn how to become a marketer as well. I'm okay with that. I'm okay with making a bunch of mistakes, trying things out, learning, I really am. I did it this way on purpose.
But it just makes my little heart sad when no one is there, it's like the tour itself is not fulfilled and I feel sorry for it.
But here's the thing: I've never started a tour business before. So there are going to be lots and lots of mistakes and lots of no one showing up and lots of getting re-motivated and all kinds of failures...not one person I have ever read says "No failures." I think every entrepreneur ever has had millions of them, I have mine. And I want to learn from them and move forward.
So, here we go. I'm going to send out some press releases, make some calls, get some listings...see what works and what doesn't work.
I'm proud though that my first thought is not "Oh this is too hard, it's not working, it's not worth it," but is "okay, no one today, how do I get that to 2 on Friday?"
Now I just have to figure out the answer.